Tag Archives: collage

Plagiarism – Wikipedia, the free encyclopedia

Plagiarism – Wikipedia, the free encyclopedia.

L.H.O.O.Q. (1919), one of Marcel Duchamp‘s readymades.

Plagiarism and the history of art

Through all of the history of literature and of the arts in general, works of art are for a large part repetitions of the tradition; to the entire history of artistic creativity belong plagiarism, literary theft, appropriation, incorporation, retelling, rewriting, recapitulation, revision, reprise, thematic variation, ironic retake, parody, imitation, stylistic theft, pastiches, collages, and deliberate assemblages.[3][39][10][40][41][42] There is no rigorous and precise distinction between practices like imitation, stylistic plagiarism, copy, replica and forgery.[3][4][5][43] These appropriation procedures are the main axis of a literate culture, in which the tradition of the canonic past is being constantly rewritten.[42]

Ruth Graham quotes T.S. Eliot—”Immature poets imitate; mature poets steal. Bad poets deface what they take.”—she notes that despite the “taboo” of plagiarism, readers seem to often forgive the past excesses of historic literary offenders.[44]

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What Does J.G. Ballard Look Like? Part 2: Design Observer

What Does J.G. Ballard Look Like? Part 2: Design Observer.


Peter Klasen, Les Bruits de la Ville (The Noises of the City), acryllic on canvas, 92 x 73 cm, 1966


Peter Klasen, Anatomie du plaisir (Anatomy of Pleasure), acrylic and oil on canvas, 81 x 65 cm, 1964-65


Peter Klasen, Une rencontre a bien eu lieu (A Meeting Took Place), acrylic on canvas, 130 x 162 cm, 1965

Here, I want to consider a German-born artist based in France whose paintings are the most Ballardian I have ever seen. So far as I am aware Peter Klasen has never been discussed previously in relation to Ballard or his writing. There are good reasons for supposing that Ballard was unaware of Klasen’s work and I have found no evidence to suggest that the artist was aware of Ballard, though it remains a possibility. The remarkable overlap in their thinking and practice at a critical moment in the 1960s is a matter of synchronicity, not influence.

[…]

Ballard’s impact on the art world has been a subject of growing interest, which was given an additional spur by his death in 2009. His readily acknowledged debt to Surrealism is already well covered and critical attention has recently moved to his friendship with the artist Eduardo Paolozzi.

[…]

the Gagosian Gallery in London mounted the exhibition “Crash: Homage to J.G. Ballard.” This included artists Ballard is known to have admired — Dalí, De Chirico, Paul Delvaux, Edward Hopper, Ed Ruscha, Francis Bacon, Eduardo Paolozzi, Tacita Dean — as well as artists felt by the curators to share concerns with the writer, including Richard Prince, Jeff Koons, Cindy Sherman, Jake and Dinos Chapman, Douglas Gordon and Damien Hirst. (See the lavish catalogue designed by Graphic Thought Facility.)

[…]

The three paintings shown here are typical of Klasen’s work in the mid-1960s. All of these images utilize a combinatorial system derived from modernist montage of the 1920s. Occasionally Klasen glues images and small objects to the canvas, but just as often he paints the entire “montage” as a seamless unit. The component images are shattered into fragments and here Klasen differs from an American Pop artist such as James Rosenquist whose image quotations are more complete, continuous and celebratory. The resemblance to Richard Hamilton, whose painterly probes of popular culture also fused image-sections into new aesthetic configurations, comes in the way Klasen deploys these fragments across the picture plane, allowing zones of unoccupied space to open up between them. Although traditional commercial Pop iconography sometimes appears (a hotdog, a bowl of food, a lipstick), Klasen’s overriding concern is the equivalence between female body parts drawn from advertising and glamour pictures — lips, eyes, breasts, elbow — and the manufactured or mechanical elements, which include taps, valves, plugs, handles, switches, syringes, steering wheels and car windows. He presents both types of image on equal terms within the painting’s symbiotically organized structure. Several of the same image fragments recur from picture to picture and Klasen’s color-drained image-world becomes a semiotic pressure chamber in which new forms of control (and desire?) subordinate the erotic presence of the female subjects.

In an interview in 2008, Klasen recalled the influence during these years of Jean-Luc Godard’s approach to film-collage, his essayistic abstractions, disruptive inter-titles and anti-cinematic moments of rupture. A graphic montage using sources also favored by Klasen can be seen in a poster from 1966 for Godard’s Two or Three Things I Know About Her about the life of a prostitute in Paris. If Klasen’s pictures are still “sexy” to us, despite their coldness and extreme, disassociating fragmentation, then it’s a violently ultra-modern kind of sexiness.

Now consider this passage from a chapter titled “Notes Towards a Mental Breakdown” in The Atrocity Exhibition (first published with the title “The Death Module” in New Worlds no. 173, July 1967):

Operating Formulae. Gesturing Catherine Austin into the chair beside his desk, Dr Nathan studied the elegant and mysterious advertisements which had appeared that afternoon in copies of Vogue and Paris-Match. In sequence they advertised: (1) The left orbit and zygomatic arch of Marina Oswald. (2) The angle between two walls. (3) A neural interval— a balcony unit on the twenty-seventh floor of the Hilton Hotel, London. (4) A pause in an unreported conversation outside an exhibition of photographs of automobile accidents. (5) The time, 11:47 a.m., June 23rd, 1975. (6) A gesture — a supine forearm extended across a candlewick bedspread. (7) A moment of recognition — a young woman’s buccal pout and dilated eyes.

This is one of Ballard’s celebrated image lists found throughout The Atrocity Exhibition. The items that comprise the “operating formulae” can be seen as a miniature exhibition list, as an extreme form of conceptual montage, and as a forced marriage of apparently unrelated images (a classic Surrealist stratagem), which replicates the scrambled structure of the narratives within each chapter, and the way these non-linear chapters ultimately cohere as a work. At the same time, it would be possible to use Ballard’s image kit as a set of instructions to assemble a montage on paper that might then resemble a painting by Klasen (zygomatic arch, angle between walls, balcony unit, accident photos, forearm, dilated eyes, etc.). What both Ballard and Klasen share at this point in the mid-1960s is a cold, appraising, analytical eye. It’s impossible to tell how they feel about what they show, or to know what they want us to feel, if anything at all. Their findings are disturbing and perhaps even repellent from a humanist perspective, yet the new aesthetic forms they use to embody them are, even today, exciting, provocative and tantalizingly difficult to resolve.


Page from “The Summer Cannibals” by J.G. Ballard, New Worlds no. 186, January 1969
Later published in The Atrocity Exhibition. Design by Nigel Francis

Ballard’s experiments with condensed collage-novels in the late 1950s have received increasing attention and they were shown at the Gagosian Gallery; the “Advertiser’s Announcements” he presented in Ambit from the summer of 1967 appear in the catalogue. A few months earlier, in New Worlds no. 167 (October 1966), Ballard published a series of comments on his new experimental texts, under the title “Notes from Nowhere.” He considers the intersection of three kinds of plane: the world of public events, the immediate personal environment, and the inner world of the psyche. “Where these planes intersect,” he writes, “images are born.” In Ballard’s attempt to locate himself, by calling on “the geometry of my own postures, the time-values contained in this room, the motion-space of highways, staircases, the angles between these walls,” the intersection of planes again suggests Klasen’s surgically precise combinatorial technique. Ballard goes on to propose that it might one day be possible “to represent a novel or short story, with all its images and relationships, simply as a three-dimensional geometric model.” Then, just a few lines later, in a curious unedited moment that seems to express his ambivalence, he says that he is worried that a work of fiction could become “nothing more than a three-dimensional geometric model.”

By the early 1970s, Klasen had severely reduced the number of image fragments and the agitated visual complexity seen in his earlier montages. In a development that actualizes Ballard’s conception of a new kind of three-dimensional fiction, Klasen’s constructions, while still wall-mounted, become fully three-dimensional with projecting pipes and bathroom fittings. The unrelenting hygienic cruelty of this work, its absolute concentration on a few fetishistic motifs to the exclusion of everything else — breasts and basin, waist and switches, lips and bidet — bears comparison with the strange mental journey Ballard would undertake as he worked on Crash, the ultimate statement of his ideas about the sexualization of our relationship with technology. “Nothing is spontaneous, everything is stylized, including human behaviour,” he said in 1970, in an interview with Lynn Barber in Penthouse. “And once you move into this area where everything is stylized, including sexuality, you’re leaving behind any kind of moral or functional relevance.” Also in 1970, in a brief manifesto, reprinted in his latest monograph, Klasen set out his aims:

Play on the dialectic of a photographic reproduction and its pictorial transposition.

Play on the magical and poetic power of an object out of place.

Respond to the aggression of society with another aggression.

Show that beauty is everywhere, in a bathroom, for example.

Demonstrate that a bidet, a washbasin, a switch can exercise the same fascination on the spectator as the mouth, the body of a woman or a racing car.

Return these images and objects to the spectator-consumer, allowing him to react to these object-tableaux and to project his own fantasies onto them.

Stimulate his awareness by providing him with aesthetic and ideological information about himself and the world that surrounds him.

[…]

“Respond to the aggression of society with another aggression”: this is exactly what Ballard had done in The Atrocity Exhibition, responding to what he called the “death of affect” — of ordinary emotional responses to events — by playing it out within the glinting, recursive, multi-planar architecture of his book, returning society’s images to the “spectator-consumer,” with their inherent characteristics pulled to the surface and intensified, as a morally ambiguous invitation to know oneself better. Ballard, too, had found a perverse kind of beauty in this material, which is one reason why his writing of this period continues to exert its extraordinary hold on readers.

[…]

The overlapping concerns of Ballard and Klasen in the mid- to late 1960s represent one of the great might-have-beens of contemporary art and literature, but a belated union is still possible. It’s hard to imagine better images than Klasen’s, ready-made or otherwise, for the covers of future editions of The Atrocity Exhibition and Crash. It’s strange that the French, great admirers of both these books, haven’t cracked this one already.

What I believe, J.G. Ballard

What I believe, J.G. Ballard

Photos from the Freeway series by Catherine Opie

I believe in the power of the imagination to remake the world, to release the truth within us, to hold back the night, to transcend death, to charm motorways, to ingratiate ourselves with birds, to enlist the confidences of madmen.

I believe in my own obsessions, in the beauty of the car crash, in the peace of the submerged forest, in the excitements of the deserted holiday beach, in the elegance of automobile graveyards, in the mystery of multi-storey car parks, in the poetry of abandoned hotels.

I believe in the forgotten runways of Wake Island, pointing towards the Pacifics of our imaginations.

I believe in the mysterious beauty of Margaret Thatcher, in the arch of her nostrils and the sheen on her lower lip; in the melancholy of wounded Argentine conscripts; in the haunted smiles of filling station personnel; in my dream of Margaret Thatcher caressed by that young Argentine soldier in a forgotten motel watched by a tubercular filling station attendant.

I believe in the beauty of all women, in the treachery of their imaginations, so close to my heart; in the junction of their disenchanted bodies with the enchanted chromium rails of supermarket counters; in their warm tolerance of my perversions.

I believe in the death of tomorrow, in the exhaustion of time, in our search for a new time within the smiles of auto-route waitresses and the tired eyes of air-traffic controllers at out-of-season airports.

I believe in the genital organs of great men and women, in the body postures of Ronald Reagan, Margaret Thatcher and Princess Di, in the sweet odours emanating from their lips as they regard the cameras of the entire world.

I believe in madness, in the truth of the inexplicable, in the common sense of stones, in the lunacy of flowers, in the disease stored up for the human race by the Apollo astronauts.

I believe in nothing.

I believe in Max Ernst, Delvaux, Dali, Titian, Goya, Leonardo, Vermeer, Chirico, Magritte, Redon, Duerer, Tanguy, the Facteur Cheval, the Watts Towers, Boecklin, Francis Bacon, and all the invisible artists within the psychiatric institutions of the planet.

I believe in the impossibility of existence, in the humour of mountains, in the absurdity of electromagnetism, in the farce of geometry, in the cruelty of arithmetic, in the murderous intent of logic.

I believe in adolescent women, in their corruption by their own leg stances, in the purity of their dishevelled bodies, in the traces of their pudenda left in the bathrooms of shabby motels.

I believe in flight, in the beauty of the wing, and in the beauty of everything that has ever flown, in the stone thrown by a small child that carries with it the wisdom of statesmen and midwives.

I believe in the gentleness of the surgeon’s knife, in the limitless geometry of the cinema screen, in the hidden universe within supermarkets, in the loneliness of the sun, in the garrulousness of planets, in the repetitiveness or ourselves, in the inexistence of the universe and the boredom of the atom.

I believe in the light cast by video-recorders in department store windows, in the messianic insights of the radiator grilles of showroom automobiles, in the elegance of the oil stains on the engine nacelles of 747s parked on airport tarmacs.

I believe in the non-existence of the past, in the death of the future, and the infinite possibilities of the present.

I believe in the derangement of the senses: in Rimbaud, William Burroughs, Huysmans, Genet, Celine, Swift, Defoe, Carroll, Coleridge, Kafka.

I believe in the designers of the Pyramids, the Empire State Building, the Berlin Fuehrerbunker, the Wake Island runways.

I believe in the body odours of Princess Di.

I believe in the next five minutes.

I believe in the history of my feet.

I believe in migraines, the boredom of afternoons, the fear of calendars, the treachery of clocks.

I believe in anxiety, psychosis and despair.

I believe in the perversions, in the infatuations with trees, princesses, prime ministers, derelict filling stations (more beautiful than the Taj Mahal), clouds and birds.

I believe in the death of the emotions and the triumph of the imagination.

I believe in Tokyo, Benidorm, La Grande Motte, Wake Island, Eniwetok, Dealey Plaza.

I believe in alcoholism, venereal disease, fever and exhaustion.

I believe in pain.

I believe in despair.

I believe in all children.

I believe in maps, diagrams, codes, chess-games, puzzles, airline timetables, airport indicator signs.

I believe all excuses.

I believe all reasons.

I believe all hallucinations.

I believe all anger.

I believe all mythologies, memories, lies, fantasies, evasions.

I believe in the mystery and melancholy of a hand, in the kindness of trees, in the wisdom of light.

Autechre – Sound On Sound

Autechre – Sound On Sound

“We used to do hip-hop-type mix tapes,” explains Booth, “with pretty intensive editing and lots of loops. We’d use the pause button to create loops, just recording the same section of tape over and over again onto another tape, and then put scratching on it. We went from cassette decks and Walkmans and stuff to multitracking, for a long time using a simple four-track cassette recorder. In 1988 a friend in Rochdale let us use his studio, where we began using an Atari and Cubase and Creator, and machines like the Roland R8 [drum machine] and Casio FZ1 [sampler]. We also acquired little delay devices and this little Boss thing that could do delays and be a sampler. Next we got a Roland TR606, with which we could trigger the sampler. We began making beats then, as well as doing tape editing. Next was a Roland MC202, and we got a Korg MS10 synth, and so things gradually built up.

“At this stage we weren’t really thinking about making music that was our own. What we did was modifying what existed. We didn’t really think about ownership of the music either. It was a few years later, when someone said, ‘Oh, these tracks are good, are they yours?’, that we recognised that we’d almost stopped making sounds that were recognisable. It seemed as if we had been in a grey area for ages, and then suddenly we were aware of actually creating music and playing it to other people, and they were saying it was ours. I think these congratulations satisfied our egos so much, we decided the music was ours!”

[…]

Until this stage Booth and Brown had considered their musical adventures a hobby, and were attending further education, presumably with a ‘proper’ job in mind for later. Brown went to art school and studied architecture, and Booth attended an audio engineering and electronics school for six months. While Brown’s experience with architecture would later provide reference points for the structuring of the duo’s music, Booth’s spell at the audio engineering school sharpened his sense of how not to do things.

[…]

I didn’t want to learn how to mike up a drum kit, I wanted to know how to use the studio as an instrument.

[…]

Booth has talked about “the idea of engineering being beautiful”, and when asked to elaborate he enthuses “Yeah, totally. I think we have a natural ability to recognise harmony and I think this exists as much within an engineering context as it does within music. Working in a studio is really no different than building a bridge from metal girders, isn’t it? Constructing harmony from a load of predefined frequencies is essentially no different. To me it’s all construction, building.”

[…]

Trying to pin down Booth and Brown’s working methods proves harder than describing their musical development. Not only do the duo refuse to supply an equipment list or pictures of themselves in the studio, but they are constantly improvising with different bits of kit, often modifying them and using them for purposes they weren’t intended for. This is not some sort of deliberate ploy by Booth and Brown to be pioneering or different, but simply the logical outcome of the sheer joy they experience in experimenting with gear. Booth and Brown like to get dirty and under the bonnet with any piece of gear they can lay their hands on, be it hardware or software, analogue or digital, computer or non-computer.

[…]

Whereas most people working with modern technology cope with the sheer overload of necessary know-how by organising their entire setup around one piece of gear and/or software, for Autechre no such rule applies. Because of their hunger for exploring different pieces of gear and different ways of using it, there’s no centrepiece in their studio that dictates their method of working.

[…]

“We don’t tend to build up tracks in the traditional way. It happens that we tap in a bass line on a synth, but often we’ll turn it into something else. It’s hard for us to trace the origins of the tracks that we’ve released. Things can be three or four generations down the line before they are used. We also don’t talk a lot about what we do. We’ve been at it for 10-odd years professionally, and six years before that of messing about. It’s very intuitive. Usually when working in the studio it’s like, ‘Do you want to do a bit?’ ‘Yeah, OK.’ And if we don’t like what the other is doing, we’ll say, ‘I’m not sure about that,’ or ‘That compression is a bit over,’ and the answer can be, ‘It’s supposed to be like that.’ There’s not much to discuss really. Mostly what we talk about is how this or that works.”

[…]

Perhaps the most challenging and potentially controversial aspect of Autechre’s music is their use of generative sequences. Confield contains more of these than their other works, though they also feature on their latest release, Draft 7:30. Insofar as these sequences involve drum machine sounds they are sometimes referred to as ‘random beats’. The adjective clearly sits uneasily with Booth, who is at pains to point out that the beats are far from random.

“There’s a lot of maths and generated beats on Confield, but we never considered that album very difficult,” asserts Booth. “It’s like pop music compared to some of the stuff we had considered putting out! And even when the beats sound like they are moving around in time and space, they’re not random. They’re based on sets of rules and we have a good handle on them. Draft is really straight, using straight-up normal sequencers and samplers. It’s written note by note, where we know exactly what we put on. Only ‘Reniform Puls’ has some generative stuff, done by Max, which also controls a vocal filter in that track.

“When we do generative stuff we work with real-time manipulation of MIDI faders that determines what the rhythms sound like. A sequencer is spitting out stuff and we’re using our ears and the faders to make the music. There’s no event generation taking place other than within the system we’ve designed. Sometimes we’ll stripe a whole load of stuff down as MIDI data, because there may be a couple of things we want to change. We generate these beats in Max and with home-made sequencers. And there are models of analogue sequencers in the computer that are doing manipulation like gating and compressing some of the beats.

“On Confield we also used analogue sequencers and drum machines, because you can do a lot with restarting patterns. You can hack things and maybe use a control volume to determine what step the drum machine is playing from. Perhaps you send that control volume from an analogue sequencer, so the drum machine is skipping around. And then you get another analogue sequencer to drive that analogue sequencer with a different timing. Immediately you have something that some people would call random, but I would say is quantifiable.

“It seems that for a lot of people, if they hear something that doesn’t sound regular, they assume it’s random. If live musicians were playing it, they’d probably call it jazz or something. But the fact that it’s coming out of a computer, as they perceive it, somehow seems to make it different. For me it’s just messing around with a lot of analogue sequencers and drum machines. It’s like saying, ‘I want this to go from this beat to that beat over this amount of time, with this curve, which is shaped according to this equation.’

“Or you want all the sounds and the way the rhythm works to change, and you don’t quite know how long the transform will take. You can then build a patch to do the transform, and you do it by ear with a fader. We may have one fader that determines how often a snare does a little roll or skip, and another thing that listens and says ‘If that snare plays that roll three times, then I’ll do this.’ We don’t use random operators because they’re irritating to work with — every time you run the process it sounds different. How we play the system dictates how the system responds.”

[…]

Of course, even with Autechre’s wide-ranging tastes, some pieces of kit are favoured over others, or have a more central function. This often-used gear includes Mackie 16:8 and 24:8 desks, a Shure Auxpander, and an Apple G4 Powerbook running OS X, running Cycling 74’s Max/MSP, MOTU’s Digital Performer, Emagic’s Logic Audio and Steinberg’s Cubase SX.

The Shure Auxpander is “basically a 8×8 patchbay with knobs instead of patches,” says Booth, “so you can decide how much signal goes into each one. It works kind of like a mixing desk. We use that a lot. Together with the Mackies we’re pretty limitless. Stuff can go back in and back out as many times as we want it to. They say that the Mackies are a workhorse, but I’ve had two break on me. But I really like how quiet they are and how much they cost. Otherwise the amount of money we’d spend on an analogue mixer would probably be what the whole studio costs.”

In addition to their computer equipment, Autechre have dozens of hardware synths, drum machines and effects. “In the beginning we had loads of analogue stuff and tape recorders and so on,” Booth relates. “We still have quite a bit of analogue gear and we still use it. It’s just there, it’s part of what we do, like the 202, the Roland SH2, or Korg MS10 and MS20, real cheap basic techno stuff from the time we were into acid house and dirty sounds. We also still have a lot of Roland gear and pedals and stuff. We even have a few Doepfer modules, the German stuff. I like to be surprised by equipment, and a lot of Yamaha gear still surprises me, especially the old stuff with the bad aliasing. The FS1R is a pretty mean thing.

“We’re still using the Nord Lead 1 v2 all the time, which is really good because you can do loads of beats with it. The version 2 software has rhythm patches, so you can have eight sounds playing at a time on each of the four channels. It means that you can constantly have 32 sounds sitting there, which is nice for gear that size. We still use it live quite a lot because you can do a lot of rhythmic stuff with it. We also collect weird, rare outboard effects. But these are hyper-private. There are things with pure character, stuff that’s vintage. We have some real gems, like a lot of early Boss rack units with beautiful-sounding chips in them. You can get really musical with them, actually involving synth patches. Have a few of them and a patchbay and a potentiometer and a bit of EQ, and you can make album after album. You don’t need computers or drum machines, that’s what we learned.”

Autechre’s hardware samplers include the likes of the Ensoniq ESR and EPS, Kurzweil K2500, Emu E-Synth, and Casio samplers like the FZ1, FZ10, SK1, SK5 and SK100. “Changing them is brilliant fun,” remarks Booth about the latter three, “get the backs off them and a few bits of wire and have an amazing time. We mess around with electronics, and have loads of broken half-bits of gear lying around. I learned some things at college and can use a soldering iron.”

In similar DIY fashion, Booth suggests that the way they use their equipment depends on the way they connect things. “A lot of the time we have the studio set up a certain way for one track, and then we have to completely rewire it for the next track. That’s mostly what we’re doing: putting the studio together in a certain way for each track, and I guess that when we saw Max and later MSP it was exciting. It mirrored the way we used to think about stuff. It was all about connectivity, very much like working with electronics, the same basic principle. We found it really easy to get our heads around.”

Unsurprisingly, Autechre have dozens of programs on their Macs, including Peak, Audio Hijack, Soundhack, Audioscope, Amadeus, MOTU’s Mach V, and many others, as well as a Symbolic Sound Kyma system. “We use anything, man. I don’t have favourites, and I don’t want habits either,” utters Booth. But as always, some things are more equal than others, and Max appears to have been the most influential piece of software in Autechre’s collection, ever since they acquired it in 1997.

“When I first encountered Max, I thought it was totally head-exploding,” recalls Booth. “We came up with some pretty interesting stuff as soon as we got it. It was almost exactly what we needed. We initially got it for making MIDI applications, and it was a way for us to make sequences in which we could manipulate and generate data on the fly. We could do any combination of things. For instance, if we wanted to have a snare sound late, and the bass note as well, we could have the tracks sync’ed and variables sent across. Before then we had to do this manually, but with Max we could connect things in a very literal way. This made it a lot easier to work with drum machines. You could now jam with them during a live set, and get a pattern to slide the timing. We began using Max for live work, and then ended up using it in the studio. Most of Confield came out of experiments with Max that weren’t really applicable in a club environment.”

[…]

“There’s nothing better than turning the screen off and just going analogue,” stresses Booth. “You’re not looking at data representation and so you can drift off and just listen. We do this a lot. When we’re putting things down and mixing things and are trying to make things sound right, the screen has to go off. It’s an illusion that totally pollutes what you’re thinking and what you’re listening to. Yes, you can be in the zone when sitting with a laptop. You absolutely can. But you just want to listen and not interact with the device. The worst things are the timeline sequencers where you can see on the screen what’s coming up. That really f**ks with your head when you’re listening.”

Discover.typography by H&Co

Discover.typography by H&Co.

A font’s shapes might be designed, but its personality is discovered. It’s only in its natural habitat, surrounded by other typefaces, that a font truly develops a unique voice. For the designers at Hoefler & Co., designing with a font — even while it’s still being drawn — is a vital part of the creative process: seeing how a font performs, especially in the company of other typefaces, helps us better understand its character, articulate its purpose, and perfect its voice.