Tag Archives: bricolage

Discover.typography by H&Co

Discover.typography by H&Co.

A font’s shapes might be designed, but its personality is discovered. It’s only in its natural habitat, surrounded by other typefaces, that a font truly develops a unique voice. For the designers at Hoefler & Co., designing with a font — even while it’s still being drawn — is a vital part of the creative process: seeing how a font performs, especially in the company of other typefaces, helps us better understand its character, articulate its purpose, and perfect its voice.

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